design core

Objectives

Designcore approached Fresh Focus Media to refresh their outdated website and create a more contemporary digital presence. The client emphasized the need for a sleek, modern look that reflected their evolving brand identity.

Strategy

Collaborating with the team at FFM, I led the design process using clean sans-serif typography, smooth gradient accents, and interactive elements to bring the brand to life. A custom abstract pattern was developed for the hero section, which quickly became a favourite feature of the client. This was also FFM’s first full project executed in Figma, which introduced some responsiveness challenges - an important learning milestone in our transition to modern design tools.

design core

Strategy

Collaborating with the team at FFM, I led the design process using clean sans-serif typography, smooth gradient accents, and interactive elements to bring the brand to life. A custom abstract pattern was developed for the hero section, which quickly became a favourite feature of the client. This was also FFM’s first full project executed in Figma, which introduced some responsiveness challenges - an important learning milestone in our transition to modern design tools.

Objectives

Designcore approached Fresh Focus Media to refresh their outdated website and create a more contemporary digital presence. The client emphasized the need for a sleek, modern look that reflected their evolving brand identity.

design core

Strategy

Collaborating with the team at FFM, I led the design process using clean sans-serif typography, smooth gradient accents, and interactive elements to bring the brand to life. A custom abstract pattern was developed for the hero section, which quickly became a favourite feature of the client. This was also FFM’s first full project executed in Figma, which introduced some responsiveness challenges - an important learning milestone in our transition to modern design tools.

Objectives

Designcore approached Fresh Focus Media to refresh their outdated website and create a more contemporary digital presence. The client emphasized the need for a sleek, modern look that reflected their evolving brand identity.